The Versace Brand is an Italian luxury design house and couture brand created and officially launched in 1978 by Gianni Versace. Often referred to as edgy and rocker-chic, Versace quickly made a name for himself and the brand by being one of the few designers at the time to maintain complete executive control over everything from designing to merchandising and retailing. This attention to detail and hands-on approach quickly launched the brand into the jewelry, accessories and home goods sectors just a few short years later, in 1982.
Versace home furnishings and accessories are the epitome of luxury and status. Ultra-modern silhouettes and design aesthetics often mix with baroque and retro-romantic themes to create one-of-a-kind and breathtaking pieces for the home. Versace utilizes opulent and luxurious fabrics to make their unique home goods. From lamb leather to plush velvet and refined silk, no detail is spared when it comes to a Versace home piece.
Lovers of fine art and couture home furnishings can easily spot and quickly identify a piece of Versace home decor. Many of the items are adorned with the Versace signature Medusa-head logo and are often trimmed or bordered in the iconic Greek-key design. According to Wikipedia, Gianni Versace chose Medusa as the brand symbol because she caused people to fall in love with her with no chance of return. He had visions that his brand would impart the same sentiment and feelings; he was right. According to Forbes, Gianni Versace’s Miami mansion was once labeled as, “America’s most expensive home.” You do not achieve that kind of status and power without making a name for yourself among the elite and delivering some of the finest products known to man.
Versace home furniture and accessories can be showcased in virtually any room in the home. They create everything from opulent bath towels to hand-embroidered silk dinner napkins, ornate pillow shams, logo sketchbooks and notebooks for the home office, fringed throws for the sofa, and decorative knick-knacks. The iconic look and status symbol of Versace home goods easily justifies the price.
According to the same Wikipedia article, Versace had a collaboration with the retail giant H&M in 2011. While the collection consisted mostly of fashion for men and women, they also mass-produced a limited number of blankets, pillows and home goods. The collaboration generated so much buzz that by the time the collection was officially released, it sold out completely in minutes.
While textiles and porcelain dinnerware were the primary focus of the Versace home goods line in 1992, the brand quickly evolved to meet the demands of the hungry consumer by expanding into lighting, furniture and even wallpaper. The Versace philosophy is that life is meant to be enjoyed and lived to the fullest, and the home goods and furnishings clearly reflect an homage to the arts while paying tribute to some of the activities Gianni loved most: painting, dance, sculpture and theater. Vivid colors, bright textures and luxurious materials are reflected in every Versace piece.